In Part 1 of this article series, we discussed what a solo ad actually is and one method of buying them. In this thing we will look at the other method of sending solo ads using Ezines.
As every online marketer knows, it is vital to build a list of potential customers and buying customers to whom you can sell your product and services. To sell your products and services, you need to these customers to your website and digit of the most effective ways to drive traffic to your website is with singlehanded ads. For a added detailed explanation of how a solo ad works, please turn over to Part 1 of this article.
Ezines are fundamentally online newsletters or magazines sent to subscribers concerning email. There are small ezines with a scarce hundred subscribers to large eznies with hundreds of thousands subscribers and there are topics on just about everything
The estimable thing astir solo ads accompanying ezines is that you can reach a magnitude number of people who you already know have an interest in your product or service. The ezine publisher testament wire out your solo ad independently of the ezine itself.
It is a fairly simple way to send out a campaign to a aim audience. Find the right ezine that is connatural to your product or service, write your copy, pay for solo ad and the publisher will send it out to their subscriber list. And you know in advance they are interested in what you offer! Basically, you are using the ezine publisher’s list to help your admit list. The publisher beforehand has a list on many subscribers polysyndeton when he sends out your message it is, in effect, the publisher endorsing you and your enterprise to his subscribers.
As there are so many ezines available, before you buy your solo ad campaign, you beget to check that the ezine is right for you. Do visit the publisher website and look at over editions of their ezine. Also, subscribe to their mailing list and read a few issues. If the ezine is aimed at your target audience it should live relevant to you besides if it is not, why should it be relevant to your potential customers? You have to sure that it is a quality publication that subscribers will glower forward to receiving as your solo ad will indigen seen to come from the title – not you.
Finding your way thru the downright number of ezines available can be a number of hard work. Granting you want to save time and find proven lists there are a number of ezine directories available online. Some provide not only all the research, prices and lists you need but also non-ezine advertising resources, marketing advice and consulting services.
With any solo ad, whether it is sent via an online marketers list or to an ezine subscriber list, you stum ensure that your ad is well written with orotundity benefits so that the reader will click on the link within your text and provide you with their name and email so that they can be added to your prospect list.