An ad server can simply be defined as a web server, which stores and delivers ads for online marketing purposes. However, it plays an important role behind all marketing campaigns per delivering ads to online visitors, not just randomly but in smart ways through multiple channels such as the Internet, mobile sites and mobile apps.
Plenty of reasons are available for business owners to use an ad server in their marketing campaigns. An ad server is equipped with a user-friendly interface, which allows all users to manage their promotional materials in a convenient roadway without extensive technical knowledge or a steep learning curve. You can easily sum a new ad or remove an existing one with only a few clicks. Whether you wish to add multiple from them, you can also accomplish it with the help regarding an ad server. This helps a multiple for the business owners who emergency to display and manage hundreds of ads on their multiple websites. You receptacle gain full control vault your ads and accomplish them appear according to the way you want. The ad targeting feature allows you to test your ad in else settings rather in different locations to figure out the best way to gain more visitor’s attention.
You can make your advertisers happy by using an ad server. You can equip single accounts to all the advertisers and they can use that account to view impressions, CTRs, clicks and the number of visitors that see their ads. In addition, you can card and send an mechanize email report to the advertisers, to keep them updated almost the progress of their marketing campaigns. Since you have the full control over the marketing campaign, you can target your audiences including secure it visible to visitors coming from a specific location, time zone, city or interest.
An ad server can also auxiliary you to cheat your ads with plasticity arrangements. You can implement different pricing models such while CPA, CPC, and CPM or use it at a dwelling rate. You can implement several packages and sell Flash banners at a higher price than text ads. You can changeless promote your own ads along with third-party ones to enhance the visibility of your business. At the end of the marketing campaign, you can generate reports and statistics for any ad and see how causal the ad campaign was.
Ad servers are ideal for publishers and for people who are trying to sell inventory products instantly or for the business owners who do denial have any direct advertisers. A large number of ad server providers are out there and you can easily outsource your work to a responsible service provider. You can get rid of the hassle and hedonic all the benefits provided by an ad server by outsourcing the work.